I've never been to Perry's Nuthouse in Maine, but for many years my family had a bumper sticker from the place. Every time you needed to go to the basement you'd see the sticker (and you'd see a life-sized drawing of a goat by my brother, but that's another story).
When our generation began to be far flung, and my parents were traveling, they'd write an omnibus letter and entitle it Nuthouse News. At one point my mother even numbered volumes and editions. Eleven years ago, when some of us put together a cookbook of family recipes, we named it the Nuthouse Cookbook.
Yesterday I set up a web log for the family to use as a newsletter & forum. So of course I named it Nuthouse, after the bumper sticker, newsletter, and cookbook.