studies...

brain.jpg

"Studies have shown that if you include numbers in an article, Americans are more inclined to believe the results. If you include a chart or table, confidence goes even higher.  And if you include numbers, a chart, and an illustration of a brain - even if the article isn't really about the parts of the brain - the credibility is through the roof."

- from Now You See It, by Cathy Davidson, p. 109

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