working backwards

I found this article in my online travels today, about how Amazon approaches product development, by working backwards from what their customer wants.  I think their process is a helpful one to follow, if you are working with other people, or trying to enlist the support of a group.  Some projects of mine would (or will) benefit from it.  For other projects, however, I need to discover what I am doing by doing it.  I can only describe the result when I have one.

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