constant and earnest effort

"The more the work is approached as a unit, the better are its chances for turning out well. Sensational effects are all too often pursued, to the detriment of "just right" solutions. The extraordinary cannot be forced into existence, but might result unexpectedly and surprisingly from constant and earnest effort."

- Frank Zeier,Books, Boxes, and Portfolios: Binding, Construction, and Design Step-by-Step
Design Press 1983, 1990 translation by Ingrid Li

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